Direct mail: The power of geo-targeting Hispanic buyers Jul 11, 2014, 8:39pm CDT by Hernan Tagliani – Contributing Writer The market is changing and getting more fragmented. Corporate executives are learning that the key...

3 ways to generate more profits by marketing to Hispanics by Hernan Tagliani – Contributing writer- Orlando Business Journal I recently met with a marketing executive from a luxury automotive brand who thought that...